Plan it.
First comes a brand, then comes a logo, then comes a marketing content calendar. There are many factors to consider when building a content calendar for social media and marketing materials. You will need to consider processing times as well as which seasons, holidays, and products are relevant to your customers.
Brand it.
Make it memorable and use your logo on every single post. Use hashtags for every single post. You want your customers to recognize your posts before they even read them!
Post it.
Know your customers and use platforms accordingly. Not all social media platforms are created equal and not all age groups use social media. And believe it or not, there are still some demographics who enjoy receiving catalogs and emails too!