Need it.
In order for people to have the desire to read copy, there must be a purpose. Whether it’s for entertainment purposes, shock value, or pure SEO benefits, if it’s not being read, or clicked, or scrolled through. It has no value to your business.
Take a little bit of time to determine whether your business would benefit from a weekly or monthly blog post, press releases, or newsletters before you pay for copywriting. The need is directly related to the type of business you have, the product(s) you sell, and your clientele.
Be consistent.
Once you have determined that your clientele would benefit from a blog, etc…, post regularly. Develop a content calendar as part of your marketing plan and stay consistent. Try to post at the same frequency each month and keep the pattern the same style but with fresh content.
Customers who enjoy a certain writing style will keep coming back for more as long as it’s relevant.
Market it.
There is no sense in posting a blog if no one knows it exists. Post a link to new blog posts on your website, via email, or social media as they are published.